{"id":1611,"date":"2024-08-30T07:56:52","date_gmt":"2024-08-30T06:56:52","guid":{"rendered":"https:\/\/wekab.com\/blog\/?p=1611"},"modified":"2024-08-27T08:11:57","modified_gmt":"2024-08-27T07:11:57","slug":"marketing-educativo-para-el-exito-en-el-sector-de-formacion","status":"publish","type":"post","link":"https:\/\/wekab.com\/blog\/marketing-educativo-para-el-exito-en-el-sector-de-formacion\/","title":{"rendered":"Marketing Educativo para el \u00c9xito en el Sector de Formaci\u00f3n"},"content":{"rendered":"\n<p>\u00bfC\u00f3mo establecer objetivos de matriculaci\u00f3n y ejecutar estrategias efectivas en el sector de la formaci\u00f3n? Nos lo cuenta Aura Tuir\u00e1n, experta en marketing educativo y protagonista del episodio 19 del podcast Learning Advisors.<\/p>\n\n\n\n<p>Recuerda que si este resumen se te hace poco podr\u00e1s escuchar el cap\u00edtulo completo en tu plataforma de podcast favorita o verlo en Youtube.<\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6lyGVWB9qSSKv1eKw3Sm8L\/video?utm_source=generator\" width=\"624\" height=\"351\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wekab.com\/blog\/marketing-educativo-para-el-exito-en-el-sector-de-formacion\/#%C2%BFQuien_es_Aura_Tuiran\" >\u00bfQui\u00e9n es Aura Tuir\u00e1n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wekab.com\/blog\/marketing-educativo-para-el-exito-en-el-sector-de-formacion\/#Establece_objetivos_de_matriculacion\" >Establece objetivos de matriculaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wekab.com\/blog\/marketing-educativo-para-el-exito-en-el-sector-de-formacion\/#Optimizacion_y_medicion_de_resultados\" >Optimizaci\u00f3n y medici\u00f3n de resultados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wekab.com\/blog\/marketing-educativo-para-el-exito-en-el-sector-de-formacion\/#Humanizacion_de_la_marca_y_la_voz_del_formador\" >Humanizaci\u00f3n de la marca y la voz del formador<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQuien_es_Aura_Tuiran\"><\/span>\u00bfQui\u00e9n es Aura Tuir\u00e1n?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aura es CEO de Eduqia, Consultora de Marketing Educativo y experta en ventas educativas. Con m\u00e1s de 10 a\u00f1os de experiencia en el sector educativo, Aura ha liderado exitosamente m\u00e1s de 100 proyectos de marketing y ventas en universidades, escuelas de negocios, centros de formaci\u00f3n profesional, colegios y otras instituciones educativas, convirti\u00e9ndose en una aliada estrat\u00e9gica en el \u00e1mbito del marketing y las ventas para cualquier centro educativo. <\/p>\n\n\n\n<p>Junto a su equipo en Eduqia se dedica a brindar soluciones de marketing y ventas exclusivamente para el sector educativo. Est\u00e1n especializados en ayudar a los centros educativos a mejorar su visibilidad en un entorno competitivo, optimizar su sistema de captaci\u00f3n de matr\u00edculas y desarrollar una estrategia de marketing y ventas efectiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Establece_objetivos_de_matriculacion\"><\/span>Establece objetivos de matriculaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El primer paso hacia un marketing educativo exitoso es definir claramente los objetivos de matriculaci\u00f3n. Seg\u00fan Aura Tuir\u00e1n, estos objetivos pueden ser tanto cuantitativos (n\u00famero de estudiantes) como cualitativos (tipo de estudiante). Es crucial dise\u00f1ar estrategias espec\u00edficas alineadas con estos objetivos y adaptarlas a las tendencias del sector educativo.<\/p>\n\n\n\n<p>Las acciones de marketing deben estar en sinton\u00eda con las olas de incorporaci\u00f3n t\u00edpicas del sector educativo. Esto significa que las campa\u00f1as deben lanzarse en los momentos adecuados para maximizar su efectividad. Adem\u00e1s, es fundamental ser flexible y ajustar las estrategias seg\u00fan las necesidades emergentes y las variaciones en las tendencias del mercado.<\/p>\n\n\n\n<p>La organizaci\u00f3n y documentaci\u00f3n de las campa\u00f1as son aspectos esenciales. Tener documentos base y argumentarios definidos facilita la gesti\u00f3n de equipos de ventas y asegura que todo el equipo est\u00e9 alineado en t\u00e9rminos de objetivos y m\u00e9todos. Aura subraya la importancia de desarrollar landing pages amigables y utilizar plataformas que permitan agrupar informaci\u00f3n por \u00e1reas para facilitar el proceso de inscripci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizacion_y_medicion_de_resultados\"><\/span>Optimizaci\u00f3n y medici\u00f3n de resultados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un enfoque proactivo en la optimizaci\u00f3n y medici\u00f3n de las acciones de marketing puede significar el \u00e9xito o el fracaso de una campa\u00f1a. Las instituciones deben medir constantemente el rendimiento de sus estrategias mediante KPIs (indicadores clave de rendimiento) y estar dispuestas a ajustar sus acciones seg\u00fan los resultados.<\/p>\n\n\n\n<p>Un mix equilibrado de canales org\u00e1nicos y pagados es vital. La experiencia nos muestra que la sobredependencia en un solo canal puede llevar a una saturaci\u00f3n y disminuci\u00f3n de la calidad de los leads. Plataformas como Google Ads y Meta pueden ser \u00fatiles, pero deben usarse de manera complementaria y estrat\u00e9gica.<\/p>\n\n\n\n<p>La cualificaci\u00f3n de los leads es una medida que no solo ahorra tiempo y esfuerzo, sino que tambi\u00e9n incrementa la tasa de conversi\u00f3n. Definir qu\u00e9 constituye un lead cualificado y usar sistemas de puntuaci\u00f3n o acciones espec\u00edficas ayuda a entender mejor a los potenciales estudiantes y optimiza el uso del tiempo por parte de los equipos comerciales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Humanizacion_de_la_marca_y_la_voz_del_formador\"><\/span>Humanizaci\u00f3n de la marca y la voz del formador<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Otro aspecto crucial destacado por Aura Tuir\u00e1n es la humanizaci\u00f3n de la marca. Menos del 40% de las instituciones logran hacerlo eficazmente, lo cual es una oportunidad perdida.<\/p>\n\n\n\n<p>Incluir a los formadores y profesores como representantes activos de la marca puede ser un diferenciador importante. La participaci\u00f3n del formador en webinars, d\u00edas de puertas abiertas y otros eventos no solo abarata costes, sino que a\u00f1ade un nivel de credibilidad que el marketing tradicional no puede ofrecer. El potencial de venta de los formadores es a menudo subestimado, pero su involucraci\u00f3n puede cerrar m\u00e1s ventas y generar una conexi\u00f3n m\u00e1s aut\u00e9ntica con los estudiantes.<\/p>\n\n\n\n<p>Los alumnos satisfechos son, sin duda, los mejores embajadores de una instituci\u00f3n. Trabajar en la imagen de marca, tanto visual como digital, y asegurar que los estudiantes tengan experiencias positivas y relevantes es fundamental. Los testimonios y las recomendaciones de los alumnos act\u00faan como una forma poderosa de marketing boca a boca, altamente influyente.<\/p>\n\n\n\n<p>El marketing educativo es un campo complejo que requiere una planificaci\u00f3n meticulosa, una ejecuci\u00f3n estrat\u00e9gica y una capacidad de adaptaci\u00f3n constante. Como hemos visto en el an\u00e1lisis de Aura Tuir\u00e1n, desde la definici\u00f3n de objetivos hasta la humanizaci\u00f3n de la marca y la cualificaci\u00f3n de los leads, cada paso es cr\u00edtico para alcanzar el \u00e9xito en el sector de la formaci\u00f3n. Esperamos que estos insights te hayan proporcionado una gu\u00eda clara y efectiva para optimizar tus estrategias de marketing educativo. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo establecer objetivos de matriculaci\u00f3n y ejecutar estrategias efectivas en el sector de la formaci\u00f3n? Nos lo cuenta Aura Tuir\u00e1n, experta en marketing educativo y protagonista del episodio 19 del podcast Learning Advisors.<\/p>\n","protected":false},"author":2,"featured_media":1612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formador"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Educativo para el \u00c9xito en el Sector de Formaci\u00f3n - El Blog de WeKAb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wekab.com\/blog\/marketing-educativo-para-el-exito-en-el-sector-de-formacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Educativo para el \u00c9xito en el Sector de Formaci\u00f3n - El Blog de WeKAb\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo establecer objetivos de matriculaci\u00f3n y ejecutar estrategias efectivas en el sector de la formaci\u00f3n? 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